Est. 2020 · New York
Modern makeup, made for real life
Vog Store was created for beauty lovers who want performance without the fuss—clean-looking finishes, wearable shades, and formulas that keep up from morning to last call. We obsess over pigment, texture, and skin-first ingredients, so every product feels effortless, looks elevated, and fits seamlessly into your routine—whether you’re learning your first wing or perfecting your signature glow.
120+
Shades curated
50k+
Orders shipped
Our Manifesto
We believe makeup should be effortless to wear and exciting to discover—modern formulas, wearable shades, and a finish that looks like you, only elevated. Every product we make is designed to layer, last, and move with your day, so your routine feels simple, your look feels bold, and your confidence feels real.
Our process
How Vog products are made
01
Ingredient-first formulas
We start with what touches your skin. Our team vets each ingredient for performance and feel, then builds formulas that blend smoothly, wear comfortably, and look true in real light. Every batch is refined for payoff, texture, and shade clarity—so what you see online is what you get in the mirror.
02
Shade & finish perfected
Next, we perfect color across undertones and test finishes for the look you want—soft matte, radiant, satin, or gloss. We swatch, compare, and adjust until shades read beautifully on different complexions and layer well with skincare and SPF, so your routine stays effortless.
03
Quality checks, then launch
Before anything reaches your cart, we run stability and wear checks, inspect packaging, and confirm consistency from first pump to last swipe. We only launch when it meets our standards for comfort, longevity, and a polished finish—because confidence should last longer than your day.
Behind the glow
The values that shape Vog
Artful Formulas
Every shade is developed for smooth payoff, blendability, and a finish that looks intentional in any light.
Wear-Long Comfort
Long-lasting color that feels breathable—made to stay put through days, nights, and touch-ups.
Ingredient Clarity
No mystery labels. We share what’s inside, what it does, and how to choose what’s right for you.
Mindful Beauty
Smarter packaging and responsible choices that reduce waste—without compromising performance or style.
Trend-Forward R&D
We test, refine, and reimagine essentials so you can try new looks with confidence, not guesswork.
Behind Vog
Meet the people shaping your glow
Sienna Laurent
Co-Founder & CEO
Jordan Kim
Head of Product Design
Amina Patel
Formula & Quality Lead
Cleo Martinez
Brand & Creative Director
Meet your next favorite
Shop Vog’s clean, modern essentials
From skin-loving bases to statement lips, our collection is curated to help you create looks that feel like you—everyday easy or fully glam. Find your shade, your finish, and your new go-tos.